4 And the serpent said unto the woman, Ye shall not surely die: 5 For God doth know that in the day ye eat thereof, then your eyes shall be opened, and ye shall be as gods, knowing good and evil.
Every temptation comes with the promise of gain. Take the money and you can buy the things you want. Tell the lie and you’ll get out of trouble. View the pornography and you will have a rush of pleasure. Shout at the child and they will stop doing the thing that annoys you.
In short: eat the fruit and you will gain. And why do we give in? Because there is a truth to all of these statements. Immediate gratification does come about by committing sin. It really works!
Of course we have also been warned of painful side-effects accompanying each of these vices. After the rush of gratification comes the lack of self-respect, the shame, the addiction, the broken relationships, the decline of health, the sense of being fractured, the feeling of being cursed. And it is against these consequences that Satan lies, just as it was the consequence he was dismissive of to Eve: “Ye shall not surely die.”
When asked why we sin, most of us say it was because we thought we could get away with it, which is another way of saying we believed Satan and thought we could slip past the consequences. We thought that if we were fast enough or clever enough we could take the gratification of sin while dodging all the pain. We assumed the promised shame was only put upon us by stodgy priests and parents, and if we just didn’t care about them we wouldn’t feel bad about it. But as each of us has learned, it doesn’t really work that way. The pain is already hidden within the pleasure, you cannot bite the fruit without consuming both.